Blog on Liftoff

The launch checklist we use for every release

Wed, 14 Oct 2026 00:00:00 +0000

Launches rarely go wrong because of one big mistake. They go wrong because of ten small things that everybody assumed someone else had done.

One week before

Freeze the scope and write down what’s not shipping.
Name one owner for launch day.
Draft the announcement and the help articles.

The day before

Run through the whole flow on the production site, as a new user, on a phone. You’ll find something. Everybody does.

How we replaced our status meeting with a daily digest

Mon, 28 Sep 2026 00:00:00 +0000

Our Monday status meeting took an hour, involved twelve people and mostly repeated what was already written down. So we tried replacing it.

The new habit

Each person writes three lines before lunch: what shipped, what’s next and what’s stuck. A digest collects them for everyone to read.

What about real problems?

Anything marked as stuck gets a short call with only the people who can help. Those calls are better than the old meeting, because everyone in them has a reason to be there.

Why your landing page should load before the coffee cools

Wed, 09 Sep 2026 00:00:00 +0000

Our hero has a rocket, drifting clouds and twinkling stars, and the page still ships almost no JavaScript. The trick is choosing what the browser has to do.

Draw it, don’t download it

The artwork is inline SVG, so it arrives with the HTML and needs no extra request.

Animate only what’s cheap

Browsers can animate transform and opacity without repainting the page, so that’s all we use:

.rocket {
  animation: hover 4s ease-in-out infinite alternate;
}

@keyframes hover {
  to { transform: translateY(-14px); }
}

Show the headline first

The headline is what visitors came to read, so it appears straight away. The rocket can join it a moment later.